Jackie’s blog

In the rapidly changing, increasingly global, technology-driven 21st Century world, Personal Branding is a new appraoch to planning and managing your career which helps you to really stand out in the graduate labour market.

Since first being talked about 10 years ago by management guru, Tom Peters, the Personal Branding process has been developed, refined and used, with excellent results, by top executives, job hunters and job changers, entrepreneurs and solopreneurs.

‘..While corporate branding typically requires scores of ad execs and million-dollar marketing budgets, personal branding requires only you. You are your own 24/7 billboard and interactive ad campaign. Every day, in everything you do, you tell the world about yourself, your values, your goals, and your skills. In fact, you already have a brand – even if you don’t know what it is, and even if it isn’t working for you the way you’d like it to.’
Career Distinction: Stand out by building your brand.
William Arruda and Kirsten Dixson

So how does it work? The Personal Branding process gives you a tried and tested way to:

• Connect with the powerful internal drivers that underpin your Personal Brand
• Identify and corroborate your strongest Personal Brand attributes 
• Identify the most relevant target audience, or niche, for your Personal Brand
• Use your Personal Brand to differentiate yourself from the competition
• Make yourself and your brand visible, relevant and compelling to your chosen target audience
• Create and manage your brand identity and brand environment
• Develop and maintain your brand as the surest way of ensuring career success in the long term