Jackie’s blog

I am about to do some more branding sessions with graduate entrepreneurs - or should I say solopreneurs or minipreneurs (there are so many lovely variations on the ‘preneur’ word nowadays according to the latest trendwatching briefing) - and I decided to do some research around freelance photographers and their online brand image. Talk about first impressions. Some are really poor, not only are they not that great to look at but also not that helpful in terms of information and examples of work. It is sad really. If you go to all the trouble of making a shop window on the web for you and your offerings then surely it makes sense to put real time and effort in that to make sure it is ‘on brand’.

Some do get it right though. Two I really like are Matt Stuart’s (some of his quirky street shots made me laugh out loud and his simple, easy to use and delightful website echos his work which relies on a small camera, patience and optimism to capture those funny moments we all experience from time to time when we smile to ourselves and wish we had a camera to hand - lovely). The other is Michael William’s (his black background, minimal, stripped down looking site echos his urban, understated and frequently black and white images and you can see why his style appeals to young, urban, streetwise looking bands). So if you are going to have a website, try and get it ‘on brand’.